
Andrea Petersen
Head of Social Gaming - WOW – WOW VegasI’m Andrea, Head of Social Gaming for WOW, and I’ve been in this exciting role since joining the company in July 2022. My journey in the industry started seven years ago in customer service at Bwin, and over time, I’ve developed a passion for solving problems and seeing the direct impact my team has on revenue. Every day, I get to help my team grow and learn, which is challenging but also one of the most rewarding parts of my job.
My role is all about aligning our operations with the company’s vision, ensuring every project drives growth and customer satisfaction. One of my proudest moments so far has been securing nine branded games for WOW entirely free, thanks to strong relationships with our providers. My team’s energy and dedication keep me motivated, and I work hard to support them by recognizing their strengths and keeping us all focused on our goals.
Since joining Arena Entertainment, I’ve seen incredible growth. I started as a casino manager on a different project before diving into the launch of WOW Vegas, where I played a big part in its amazing success. As the company grows, I’m excited to take on more leadership opportunities, boost collaboration across teams, and help build a culture that matches our vision.
In a word, my job is “dynamic.” For anyone thinking about joining Arena Entertainment, I’d say it’s a place where challenges, innovation, and collaboration come together. It’s fast-paced and demanding, but the opportunities to grow and achieve are truly worth it.