About Us

We’re a digital entertainment company creating engaging online platforms people love. Since 2021, we’ve been building something different. Our brands include MetaWin, WOW Vegas, BetZoo Media, Hit.com and Rolla with more to come.

With teams operating from London, Malta, Gibraltar & Miami launching in 2025 each platform is designed to offer unique, engaging, and innovative digital experiences. From immersive betting platforms to exciting casino games and interactive online entertainment, our brands deliver cutting-edge technology and user-focused design.

Arena prioritises the use of innovative technology, decentralised where possible and builds with an AI first mindset to create the highest quality end product for our users. Not challenged by legacy systems, we are blue sky thinkers changing the landscape of digital entertainment.

The Role  Creative Director — Suspense, Dopamine & Experience Design

The Mission

We’re building a slot studio that hooks people emotionally not with gimmicks, but with pure, engineered dopamine.Our math is elite. Our tech is solid. But we want that electric feeling the rising tension, the sound design that makes your pulse jump, the reveal that hits like a cinematic trailer.You’ll be the person who understands how to build suspense, control rhythm, and deliver euphoria.Your work will make players feel something, every spin, every near miss, every bonus trigger.This isn’t a concept art role. It’s psychological design at the highest level.

What you will do 

• Direct the feel of every game. Define tension curves, pacing, and emotional payoffs.
• Build dopamine loops. Use visual, motion, and audio cues to control anticipation and release.
• Lead the creative team. Push artists, animators, and sound designers to find impact, rhythm, and edge.
• Shape signature identity. Give our slots a recognizable pulse - bold, cinematic, and addictive.
• Sync with math. Match volatility and feature frequency to emotional peaks.
• Own the moment of truth. When a feature triggers, it should feel like a movie trailer drop.
  

Who You Are

• Proven Creative or Experience Director from casino gaming or AAA backgrounds.
• Deep understanding of player psychology, anticipation, and reward systems.
• Obsessed with tension, silence, pacing, and sensory payoff.
• Confident leading multidisciplinary teams (art, audio, animation, math).
• Ruthless about quality, if it doesn’t raise your heart rate, it doesn’t ship.
  

Experience That Stands Out

• Direct creative experience at Pragmatic Play, Hacksaw, NoLimit City, Push Gaming, Relax, or Big Time Gaming.
• Portfolio or reel showing control of tension, rhythm, and emotional payoff.
• Understanding of slot pacing, volatility tuning, and feature presentation flow.

What Success Looks Like

• Every game has tension, rhythm, and a cinematic heartbeat.
• Players talk about the feeling, not the math.
• The team starts designing with emotion first, assets second.
• You establish a visual and audio DNA that’s instantly recognizable.