About Us

We’re a digital entertainment company creating engaging online platforms people love. Since 2021, we’ve been building something different. Our brands include MetaWin, WOW Vegas, BetZoo Media, Hit.com and Rolla with more to come.

With teams operating from London, Malta, Gibraltar & Miami launching in 2025 each platform is designed to offer unique, engaging, and innovative digital experiences. From immersive betting platforms to exciting casino games and interactive online entertainment, our brands deliver cutting-edge technology and user-focused design.

Arena prioritises the use of innovative technology, decentralised where possible and builds with an AI first mindset to create the highest quality end product for our users. Not challenged by legacy systems, we are blue sky thinkers changing the landscape of digital entertainment.

Overview

We’re looking for a creative growth hacker to run our Instagram and TikTok accounts with the same energy and cultural punch that made Duolingo the most viral brand on social. This isn’t just about posting content, it’s about building a character-driven presence that people can’t ignore.

The goal: turn our socials into an entertainment channel first, brand channel second, driving exponential growth in followers, engagement, and ultimately token + platform adoption.

Responsibilities

• Run Instagram + TikTok end-to-end: ideation, creation, posting, and growth.Build a character-driven presence (like Duo the Owl) that becomes the face of the brand.
• Create viral short-form video content daily tapping into trends, sounds, and memes.
• Collaborate with AI video creators, sound designers, and marketing leads to push constant output.
• Engage with followers, creators, and crypto influencers to amplify reach.
• Track analytics, iterate fast, and double down on what works.Turn the brand into a social-first cultural phenomenon.

Candidate Profile

• Experience: 3–6 years in social media growth, preferably with viral consumer brands, gaming, or Web3 projects.
• Creative Genius: You understand the art of virality, memes, trends, hooks, and cultural timing.
• Platform Mastery: Deep knowledge of Instagram Reels and TikTok, you know how the algorithms surface content, what formats trend, and what gets buried.
• Storyteller: Can take complex ideas (crypto, gaming, tokens) and translate them into fun, relatable, and shareable stories.
• AI-Savvy: Comfortable using Claude and AI video tools (Veo, Runway, Pika) to rapidly generate and test content.
• Mindset: Bold, experimental, thrives on risk-taking, you’d rather go too far than be ignored.
  
  What We Offer

• A chance to become the creative mastermind behind one of crypto’s biggest brands.
• Access to cutting-edge AI creative tools to scale your content output.
• Competitive pay + equity/token upside.
• Creative freedom — no corporate chains, no approvals hell.
• A fast-moving environment where your content goes live daily.

Ideal Candidate

• You’ve already grown a social account into the hundreds of thousands (share handles).
• You understand meme culture, TikTok trends, and crypto humor.
• You can point to viral content you’ve created or campaigns you’ve led.
• You think in hooks, captions, and formats that grab attention instantly.